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  • Eylul Ayık

Virtual Tours Vs Static Render: Which One Should You Choose for Your Real Estate Listing?

Today, 3D renderings play a hefty role in real estate. Many real estate agents are leaning towards 3D architectural renderings to boost their property sales. However, depending upon the size and budget, you have to choose the most appropriate 3D graphics content to benefit your firm. As both virtual tours and static renders boost real estate leads, it’s hard to choose the right one between these two. It can be a little confusing. So here’s a complete lowdown of both to assist you in selecting the right CG content for your business.


Virtual Tours


Is a virtual tour the right one for your business? Well, to decide, you have to know its pros and cons.


Pros


  • Virtual Tours Are Highly Engaging

Virtual tours are the only way of viewing a property from different angles, just like your clients would when walking around their dream property in reality. From floors to ceilings and every nook and corner, virtual tours got them covered, keeping it interactive and highly engaging.


  • Virtual Tours Are Self Explanatory

360° virtual tours are simple, precise, and to the point. They do not require further explanation. The zoom in/zoom out option gives a superior vision of the space, furniture, and every other detail a potential buyer looks for in a property. Moreover, through information buttons, you also educate them about the furnishings. So maybe if they like it, they might purchase it effortlessly.


Cons


  • Virtual Tours Are Slightly on the Pricey Side

Compared to static 3D renders, virtual tours are a little bit costly- but nothing compared to the benefits they offer to push selling.


  • Virtual Tours Are Not Compatible With Every Platform

Not every online platform supports a 360° virtual tour. So if you think of sharing them on multiple social media platforms and other websites, they may not work. Moreover, they are unavailable for printed brochures and other magazines.



 

Static Render


Static 3D renderings are the go-to choice for many real estate agents. Why? Let’s see their benefits as well as some downsides.



Pros


  • Static Renders Are Quick and Pocket Friendly

High-quality 3D static renders are easy to create when compared to virtual tours. It only depends upon the size of your property. Moreover, they are affordable and are fit for urgent deals.


  • Static Renders Are Compatible With Multiple Platforms

Static renders are compatible with a whole array of both online and offline platforms. You can share them on a series of social media platforms and other real estate listing websites without any hassle. Besides, photorealistic static renders are perfect for brochures and magazines.


Cons


  • Static Renders Are Less Engaging

A static render is good enough to provide clear insight and an overall picture of your property- but do not shift your clients to offer an immersive experience or visualization as virtual tours.


  • Static Renders Are a Bit Less Informative

Though static renders can provide high-quality images from different angles, they are not interactive. Your clients only get to see what’s there within the frame, and hence they provide less information on a particular detail your client might be interested to know.


 

So probably by now, you know both virtual tours and static renders are great for real estate listings. However, it’s up to you to choose the right one according to your needs. To know more about them, get in touch with us.




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